Now, don't get me wrong. I think it's an interesting store, and even bought a couple things (I am now the proud owner of a pepper mill. Thank you.) but I don't understand why there seemed to be so much excitement about this place in anticipation to its opening. It's like Ikea, mixed with william sonoma.
Is that all it takes to get people revved up these days? I mean that combination works on paper, except there is no actual originality in what's offered. In fact, I find it takes the worst posslbe traits of its influences. The furniture and products all look exactly like Ikea, but are priced like w&s. What's so great about that?
Granted, the quality is obviously better, but it'd be nice if those of us choosing to embrace our inner consumer would have some more varied options. I realize the local mall isn't exactly the place to find treasures off the beaten path, but the homogeneity of crate and barrel is a little disconcerting considering how much people seem to love it.
You know what hypothetical store I'd really like to see? A combination of H&M and Harry Rosen - a more eclectic and varied selection of affordable men's formal wear.
Somebody, take my idea and run with it.